I've been waiting to get this up for the past several years. If you're a punctuation nerd like me, you might also have noticed Sears leading the way in the campaign to eradicate the apostrophe. Not only does the apostrophe signify possession and contraction, but it also is used by some to mark plurals of single letters or numerals. This plurality of uses confuses many writers, who even now are plotting to get rid of the apostrophe.
Ah, but the ghost remains in the registered trademark. There are many questions to pursue here--a lot of ins, a lot of outs, a lot of what-have-yous--but one of these is, does the trademark work to motivate any semantic content? If so, what?
Is the ghost aware of its own ironic presence/absence?